Get your products found on Google
Write product titles, descriptions and search listings that rank and get clicked.
Every public product on a public store is added to the SellPass sitemap automatically, so search engines find it. Here is how to make it rank.
Name products the way buyers search
Use the words buyers type: product name, edition, platform and region. Windows 11 Pro Retail Key (Global, Instant Delivery) beats Win Pro.
Write a real description
At least a few sentences: what the buyer gets, which platforms or regions it works on, how fast delivery is and your warranty. Avoid copying the same text across many products.
Customise the search listing
Open the product and expand Search engine listing:
- Search title (max 70 characters): the blue link in Google results.
- Search description (max 170): the text under it. Leave blank to use the start of your description.
Add images
Products with a clear main image get more clicks in search, in shopping results and when shared on social media.
Check your store is visible
Stores only appear in search results once they have at least one public product. Make sure Show my store in Google and other search engines is ticked in Storefront. See Store SEO.
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